Cherry & the Bees – « Macarons & Lingerie »
Cherry & the Bees is a French & British brand created in July 2017 by Cherry, a young French expatriate
who settled down at the heart of London a couple of years ago.
Totally addicted to fancy British afternoon tea gatherings, tasty French macarons, and also very keen on cosy and colourful lingerie, naturally, the idea of associating the two emerged and Cherry created these adorable and unique lingerie-pastries.
Cherry & the Bees lingerie collection includes bras, bralettes, panties, French knickers and thongs that can all be purchased either on their own or as part of a “treat”: the macaron box, whereby each piece of lingerie will be folded immaculately.
Eight different macaron flavour/colour are available: honey lemon, dark chocolate, blueberry, pistachio, rose petal, lavender grape, blue raspberry and cherry blossom. The hardest part is to choose which one to go for!
Should one want a piece of lingerie folded into a macaron box, the latter will be placed into a white glossy
cardboard Single Cake Box and wrapped with a coloured satin ribbon.
Furthermore, one may want two pieces of lingerie. Both will then be nicely folded and wrapped in two Single Cake Boxes, or into one Duo Cake Box.
Needless to point out that lingerie, macaron, cake box and ribbon options are limitless and each treat is unique!
Today, and like most emerging designers, Cherry & the Bees chooses mainly to advertise on Instagram, a platform where it is easy to interact with users and introduce them to the unique Macarons & Lingerie concept through product visuals and mood boards. Making the most of the Instagram story platform, the followers are always able to keep up to date with the latest announcements and new products available on the website.
A couple of months ago, Cherry & the Bees introduced its debut bridal collection simply entitled “The Bride”.
This desire to enter the bridal industry emerged partly after many hen party organisers have expressed a strong interest in the brand and its products that are part of the perfect bridesmaids gift list.
In October 2017, Cherry & the Bees was contacted by the Brides Magazine and was featured in the “Looks to Love” section of the January-February 2018 edition.
Since then, Cherry & the Bees has also been featured in the March-April issue of Brides Magazine in the “Marriage à La Mode” section, and in Condé Nast Traveller more recently and as part of the “Don’t leave home without…” section. The brand even got featured in the last British GQ issue!
In April and in anticipation of the royal wedding of Prince Harry and Meghan Markle, Cherry & the Bees unveiled their latest creation dedicated to the bride and called “Bride to Bee”. This wedding box in white faux-wicker wrapped with a pale pink satin ribbon contains seven jars of honeys corresponding to the days of the week, and inside are seven panties, tangas and thongs.
Unique in its originality, the Bride to Bee box is also customizable: the initials of the bride and groom are written on the cover in elegant characters and silver ink. Bride to Bee is an unforgettable gift and therefore “must have” for all future brides. In the coming months, the adorable Macarons & Lingerie will be appearing in various fashion shows, an exciting opportunity for Cherry & the Bees to establish itself as one of the biggest names in global fashion and to take a new international step of recognition.